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                      Our goal is to deliver great financial results through flawless execution every day. To achieve this, we are relentlessly focused on operational excellence, which we define as delivering quality products that our customers want and are willing to pay for, and doing it at the lowest possible cost. 

                      SETTING AGRESSIVE TARGETS

                      Each year we set aggressive operational excellence targets that we share publicly. Across the company, our employees are focused on driving improvement in areas such as reliability, throughput, efficiency, productivity, maintenance, controllable cost, and delivering the most value for every acre of land we own. Thanks to their hard work, we have achieved nearly $550 million in operational excellence improvements since 2014. 

                      MEASURING SUCCESS

                      When we achieve great financial success, it drives value for our shareholders and at the same time fuels our ability to attract and retain top talent, support our communities, and continue to invest in responsible management of our timberlands and manufacturing facilities. 

                      We define great financial results as:

                      We also remain focused on developing our people to ensure we have the right leaders in place now and in the future to deliver great results.